Great advertising can open our eyes to new products, new categories and new ways of living. Catchphrases and taglines become so embedded in everyday conversations that we sometimes forget where they came from. But does advertising really hold sway over our culture, or is it cynically raiding the zeitgeist and exploiting the human experience for commercial ends?
In 2021, The Big Ideas Store’s Great Debate returns – this year bigger than ever! Join us as industry heavyweights battle it out to determine once and for all whether the dog wags the tail, or the tail wags the dog.
